Objective:

The campaign aimed to empower and inspire young women to overcome challenges, fostering brand affinity for Revlon ColorStay. The broader objectives included establishing the brand as a global leader with distinct advantages and gaining insights into the competitive landscape.Objective:

The campaign aimed to empower and inspire young women to overcome challenges, fostering brand affinity for Revlon ColorStay. The broader objectives included establishing the brand as a global leader with distinct advantages and gaining insights into the competitive landscape.

Solution:

Revlon ColorStay strategically showcased influencers navigating their unique paths, illustrating the brand’s role in boosting confidence during diverse daily challenges. From sealing business deals to working out and socializing, the campaign emphasized the product’s versatility. Activation strategies included launch events, engaging storytelling videos, and leveraging PR events to build relationships with key influencers. These influencers were pivotal in amplifying the brand’s messaging, ensuring effectiveness and adaptability.

Results:

Over the 3-month campaign, the brand’s love score experienced a significant increase, substantiated by engagement metrics. The campaign reached over 8 million people, leaving a lasting impression with 4 million impressions and 1 million engagements. Beyond these metrics, the campaign successfully delivered its empowering message to the target audience. Importantly, Revlon ColorStay achieved top-of-mind recall and a notable “share of voice” in the market. This signifies a successful integration of the brand’s values with the audience, positioning Revlon ColorStay as a prominent and influential player in the beauty industry.